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Sundae School is a craft cannabis brand and “smokewear” label that originated in Seoul and is now based in California. Established in 2017 by siblings Dae and Cindy Lim, the brand aims to destigmatize cannabis use and integrate it into mainstream culture through high-quality products and storytelling.

Product Offerings:

  • Smokewear: Sundae School offers a range of Korean-inspired streetwear, including shirts, hoodies, bottoms, and accessories. Their designs often incorporate subtle nods to cannabis culture, aiming to create a unique fusion of fashion and lifestyle.

  • Cannabis Products: The brand has expanded into the cannabis market with products such as pre-rolled joints known as “Bullets” and mochi gummies. These edibles come in flavors like lychee dragon fruit, brown sugar milk tea boba, and sour yuzu, reflecting Asian culinary influences.

Mission and Community Engagement:

Sundae School is committed to promoting diversity and inclusivity within the cannabis industry. The team comprises immigrants, LGBTQIA+ individuals, and people of color, reflecting their dedication to building a community that represents everyone. They actively collaborate with minority-owned businesses and donate a portion of their sales to various causes through platforms like Beam.

Cultural Impact:

By blending elements of Korean heritage with American youth culture, Sundae School has carved out a niche that resonates with a diverse audience. Their efforts to challenge stereotypes and foster a more inclusive cannabis culture have been recognized in various fashion and lifestyle publications.

Through its innovative products and community-focused initiatives, Sundae School continues to redefine the intersection of cannabis, fashion, and culture.