Liforme UK

Liforme is a popular brand known for its high-performance, eco-friendly yoga mats and accessories.1 They are particularly distinguished by their unique “AlignForMe” system, which features laser-etched alignment markers directly on the mat to help yogis with their positioning and posture.2 They are also known for their “GripForMe” material, designed to provide excellent grip even with sweaty hands.3

What Liforme Sells:

Liforme’s core products revolve around enhancing the yoga practice:

• Yoga Mats: Their flagship products, available in various colors and designs (e.g., Classic, Cosmic Moon, Mindful Garden, Majestic Carpet, White Magic, etc.). They offer different sizes (standard, travel, XL) and thicknesses.⁴
• Yoga Pads: Smaller, thicker pads designed for extra cushioning for knees, wrists, or other pressure points during practice.
• Yoga Mat Bags: Complimentary with their mats, these are also available for individual purchase.⁵
• Yoga Mat Cleaner: Specially formulated cleaners to maintain the quality and grip of their mats.⁶
• Bundles & Gift Sets: Often combine mats with accessories or offer multi-mat discounts.⁷
• Custom Yoga Mats: They also offer options for custom-designed mats.⁸

Liforme emphasizes sustainability, using body-kind, eco-polyurethane and natural rubber, making their mats PVC-free and biodegradable.⁹

Finding Liforme Coupons and Discounts:

Liforme frequently offers promotions directly on their official website and through various channels:¹⁰

1. Official Liforme Website (liforme.com):

   • “Sale Now On!” / Homepage Banners: Liforme often prominently displays current sales on their homepage. As of June 2025, they have an “International Day of Yoga Sale” offering up to 30% off selected yoga mats.¹¹
   • Multi-Buy Offers: A consistent promotion is an extra 15% off when you buy 2 mats, and an extra 20% off when you buy 3 mats or more.¹²
   • Newsletter Sign-up: Sign up for their email newsletter for a welcome discount (often 15% off your first order) and to stay informed about future promotions.¹³
   • Community Offers: They offer special discounts for specific groups:
     • Key Workers, Students, and Armed Forces: Up to 15% off. You usually need to sign up and verify your status.
     • Yoga Teachers: Special offers are available through their Yoga Teacher Partner programme.¹⁴
   • Free Yoga Mat Bag: All Liforme Yoga Mats typically come with a complimentary yoga mat bag.¹⁵
   • Bundles & Gift Sets: Look for pre-bundled sets that offer savings compared to buying items separately (e.g., up to 20% off yoga mat bundles).¹⁶

2. Coupon Aggregator Websites:

   • Websites like Honey, Rakuten, Coupons.com, and DiscountsCode.co.uk frequently list active Liforme discount codes and deals.¹⁷ Search for “Liforme coupons” or “Liforme discount codes.”
   • Common findings include percentage-based discounts (10% to 30% off), free shipping (usually for US/UK orders), and specific product deals.¹⁸
   • Always verify the code’s validity on the liforme.com checkout page before finalizing your purchase, as codes from third-party sites can expire or have specific terms.

Important Considerations for Customers in UK:

Purchasing Liforme products for delivery to Pakistan involves several important considerations, particularly regarding international shipping and import duties.

1. International Shipping to UK:

   • Direct from Liforme: Liforme states they offer *“Fast & Free Shipping Available” to 100+ countries Worldwide.¹⁹ However, this “Free Shipping” often has a minimum order value. For Pakistan, their FAQ mentions a Standard service costing $60 USD with an estimated delivery time of “Up to 20 working days” and becoming FREE for orders over $500 USD.
   • Express Options: They also offer express service options with faster delivery (e.g., 1-5 business days) at higher costs.
   • Through Third-Party Retailers: You can also find Liforme products on international e-commerce platforms that ship to Pakistan, such as Ubuy (ubuy.com.pk). These platforms often bundle the product cost, shipping, and estimated customs duties into a single price, which can simplify the process but may result in a higher overall cost.

2. Customs Duties and Taxes (Crucial!):

   • Your Responsibility: Liforme explicitly states in their shipping policy: “Please kindly note that for all orders delivered outside of the UK, EU and USA duties and taxes may apply. For all other destinations, import duties and taxes are applicable to your order according to the customs laws of your country. Any charges²⁰ on your package must be paid by the person receiving the parcel.” This means that Liforme’s prices and shipping fees do NOT include Pakistani customs duties, sales tax (GST), or any other regulatory duties and clearance fees levied by the Federal Board of Revenue (FBR). You, the customer, are solely responsible for paying these upon arrival.
   • High Charges for Fitness Equipment/Accessories: Yoga mats typically fall under categories for sports or exercise equipment. Based on Pakistani customs regulations for gym/exercise equipment (HS Code 9506.9100 or similar for fitness accessories/rubber products), you can expect significant charges:
     • Customs Duty (CD): Around 11%
     • Additional Customs Duty (ACD): Around 2%
     • Sales Tax (GST): 18%
     • Regulatory Duty (RD): Potentially 20%
     • Income Tax (IT): 3% for filers, 12% for non-filers.
     • These percentages are applied to the CIF value (Cost of product + Insurance + Freight/Shipping).
     • The combined effect can easily add 50% to over 100% of the product’s value (plus shipping) to your final cost.
   • Payment on Delivery: These charges are usually collected by the courier company (e.g., Pakistan Post, DHL, FedEx) when they deliver your package.
   • Recommendation: It is highly advisable to contact Pakistan Customs or a local customs broker in Karachi for the most current and accurate estimate of these costs before placing an order. If you refuse to pay these charges, the package will likely be returned to the sender or abandoned, and you will not receive a refund for the product or original shipping cost from Liforme.

3. Return/Refund Policy for International Orders:

   • Liforme generally offers a return policy. However, for international orders, you would likely be responsible for the expensive international return shipping costs back to their facility. Any customs duties and taxes you already paid to Pakistan Customs are generally non-refundable by the seller and are typically very difficult to reclaim from Pakistani authorities.

In summary, Liforme offers high-quality yoga mats with excellent features and various discount opportunities.²¹ While they do offer international shipping to Pakistan, be fully prepared for significant additional costs due to customs duties and taxes levied by Pakistani authorities, which can substantially increase the total price of your purchase.