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Grubby, the UK-based plant-based recipe kit service. Here’s a deeper dive:

What Is Grubby?

  • 100% plant-based meal kits, offering fresh, tasty, and easy-to-cook vegan recipes delivered to your doorstep.

  • Over 200 recipes inspired by global cuisines; each meal is ready in ≈30 minutes and packed with diverse veg—on average 6 types per dish.

  • You control your plan: choose number of meals, servings, and delivery frequency; skip or adjust anytime.

Sustainability & Social Impact

  • Certified B-Corp, delivering carbon-neutral except inside London’s M25 which uses electric bikes.

  • All recipes are carbon-rated, packaging is recyclable or compostable, and surplus food waste is offset through partnerships.

  • For every box sold, Grubby donates a meal to a child in Uganda via 1moreChild; to date, over 200,000 meals donated.

What Makes It Stand Out

  • Fresh, nutritious, no-faff cooking: quick prep, vibrant flavors, restaurant-quality taste.

  • Fully plant-based & healthy: high in vegetable diversity and protein (~24 g/serving).

  • Ethical & transparent: strong focus on environmental credentials and measurable impact.

Company Snapshot

  • Founded in 2019 in Lichfield, Staffordshire; remains private with 11–50 employees and crowdfunding backing via Crowdcube.

  • Regularly featured in media and trade outlets; notable partnerships include launches like an Easter plant-based burrata kit in collaboration with chef Julienne Bruno.

How It Works

  1. Browse the rotating menu via app or website—each recipe comes with a Spotify playlist to spice up cooking!

  2. Select number of recipes/week and serving sizes.

  3. Receive pre-portioned ingredients along with easy-to-follow recipe cards.

  4. Cook in ~30 minutes and enjoy delicious, veg-packed meals.

Pricing & Availability

  • Plans start around £5.69 per meal, making it competitive with standard supermarkets.

  • Currently delivers across the UK, with electric bike deliveries within London

    Summary

    Grubby is a socially minded, eco-conscious meal kit service that makes plant-based cooking welcoming and enjoyable. If you care about flavor, sustainability, and convenience—and are in the UK—it’s a top option to consider.

    Interested in a specific plan breakdown, dietary details, app walkthrough, or comparing it with other meal kits in Pakistan? Happy to help!