Florasis

Florasis

Florasis (Huaxizi in Chinese) is a globally recognized C-Beauty brand that has gained significant attention for its stunning aesthetics and unique approach to cosmetics.

🌸 Brand Identity & Philosophy

Origin: Founded in 2017 in Hangzhou, China, by the West Lake.
Aesthetics: The brand is deeply inspired by Traditional Chinese Culture and Aesthetics. Its mission is to explore the wisdom of traditional beauty rituals and honor Chinese artistry.
Products: Florasis products blend modern makeup artistry with ancient skincare wisdom. They are often infused with nourishing floral and herbal essences. The name itself is a portmanteau of “flora” and “sister,” envisioning a goddess among blossoming flowers.
Craftsmanship: A major hallmark of the brand is its ornate, visually stunning packaging and product design. Many items feature intricate embossing, carving, and designs inspired by Chinese art, such as folding screens, jade, porcelain, and traditional embroidery.

✨ Popular and Signature Products

Florasis is particularly famous for products that showcase their craftsmanship:

Blooming Rouge Love Lock Lipstick: Known for its decorative, magnetic case and the beautifully carved design on the lipstick bullet itself.
Floral Engraving Phoenix Makeup Palette: Features powders embossed with ornate, detailed designs inspired by phoenix artwork.
Flawless Jade Breathable Setting Powder: A popular loose or pressed powder that uses ultra-fine jade powder in its formula.
Cushion Foundations: Often released in special edition cases featuring traditional Chinese artistry, like Song Brocade.

🌍 Global Recognition

Florasis is a key player in the rise of C-Beauty (Chinese Beauty) and has expanded its presence internationally, leveraging social media platforms like TikTok and collaborating with global influencers. The brand is positioned as a premium or prestige beauty brand overseas, showcasing Chinese heritage and innovation to a global audience.

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🌸 Brand Identity & Philosophy

✨ Popular and Signature Products

🌍 Global Recognition

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Florasis

🌸 Brand Identity & Philosophy

✨ Popular and Signature Products

🌍 Global Recognition

15% Off Sitewide

20% Off Christmas Sale

Free Gift on Order Over $120

15% Off Your Order

15% Off With Sign Up

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