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Credo Beauty is a prominent clean beauty retailer based in the United States, known for offering a wide range of beauty products that prioritize both high-performance and sustainability. Founded in 2014 by Shashi Batra, the company was one of the first to advocate for “clean beauty”—a term that refers to products free from harmful or questionable ingredients, and often cruelty-free and environmentally responsible.
Key Principles of Credo Beauty:
- Clean Standards: Credo has its own “Dirty List,” a comprehensive list of over 2,700 ingredients that are banned from the products they sell. These ingredients include harmful chemicals often found in conventional beauty products, such as parabens, phthalates, sulfates, and formaldehyde.
- Transparency: The company emphasizes transparency in its sourcing and product formulations. They aim to educate consumers about the ingredients in the products they purchase and help them make informed decisions.
- Sustainability: Credo is committed to sustainability, both in terms of the packaging of the products it sells (favoring recyclable, biodegradable, or minimal packaging) and the overall impact of the beauty industry on the environment. Many of the brands sold at Credo are also dedicated to ethical sourcing and reducing their carbon footprint.
- Inclusivity: The company strives to offer products for all skin tones, types, and concerns, ensuring a diverse array of choices for consumers.
Product Categories:
Credo Beauty carries a wide range of beauty products, including:
- Skincare: Face cleansers, moisturizers, serums, and treatments made with clean, effective ingredients.
- Makeup: Cosmetics with non-toxic formulations, including foundation, mascara, and lip products.
- Haircare: Shampoo, conditioner, and styling products made without harsh chemicals.
- Body Care: Body lotions, oils, and deodorants that focus on clean ingredients.
- Fragrance: Clean, cruelty-free perfumes and colognes free from synthetic chemicals.
- Wellness: Supplements and other wellness products that align with the company’s commitment to clean, natural ingredients.
Shopping Experience:
Credo Beauty operates both online and through physical retail stores in cities like New York, San Francisco, and Los Angeles. The website is user-friendly, and the company offers product reviews, ingredient breakdowns, and educational content to help customers find the best clean beauty solutions for their needs.
Partnerships:
Credo Beauty works with brands that align with its clean beauty ethos, including both established and indie brands like Dr. Dennis Gross, Tata Harper, RMS Beauty, Ilia Beauty, and Herbivore Botanicals, among others. Many of these brands are also committed to cruelty-free and vegan formulations.